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10 Strategies Big Tobacco and E Cigarette Companies Use to Target Kids American Lung Association Old tactics, new products: how Big Tobacco targets women in e cigarette marketing Vaping industry targets kids, CPO prevention specialist warns Exposure to tobacco advertising, promotion, and sponsorship encourages tobacco use among youth and sustains it among existing users. The tobacco industry is advertising to youth in ways that are difficult to detect Tobacco companies spent over US$ 9 billion in marketing and advertising! They bombard children adolescents with social media messages that were viewed 25+ billion times. That kind of social media reach is to E cigs market to teens using big tobacco tactics
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